PANTENE PRO-V
Creator & Producer | 2021- 2022

250K brand impressions from 20+ posts and shares.

I conceptualized and produced a campaign in Tanzania for Pantene’s Baobab Collection launch. I casted global talent ( Spokesperson, Production Team and created social media videos for Pantene’s in-house marketing and the campaign launches.

Deliverables

  • 30+ high-resolution, conversion-focused photo assets

  • 3 short-form videos for organic, paid, email and web

  • 5+ in-feed posts and 15+ Instagram Stories on Around The World Beauty

  • Hosted a private virtual briefing for editors from top beauty publications, featuring a Tanzanian beauty expert I sourced and produced.

  • Post-launch campaign analytics and performance insights

Short form Social Media

Produced on-location social content for Pantene Pro-V, from Tanzania’s baobab traditions.

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Next

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